At the height of the youth-obsessed art craze, I had an undergraduate student....sort of a wiseass, a mediocre painter, but his Mom was a terrific artist, and so he had been exposed to lots of art through the years. At the beginning of his senior year, he started making some really great work... obsessive, idiosyncratic paintings on parts of found furniture. When asked about his new work, he shrugged his shoulders and looked away, saying "It's easy.... you just gotta find a good trick...". His BFA show was a success, he started selling his work to some big local collectors, and the following year, he applied for the coveted $15,000 state art prize and won. I ran into him a year later, and asked about his work, what he was up to, etc., and he told me that he had gone back to selling yachts "because he could make more money".
Another year later, I ran across an artist on the internet who had been doing work for several years that was stunningly similar to my student's.